Focus on the right things. You can take responsibility for your own future by understanding how different futures can look like for example by ”scenario planning”. Understand your customers by looking at the customer journey. Focus on and then create Insight in the areas you think are relevant to you. Once the challenges and opportunities are identified, methods are needed to create a creative environment that generates many and good ideas, such as Innovation workshops, Innovation events and Hackathons.

An idea needs to be tested and the best way to evaluate them is to build simple prototypes (Minimal Viable Products) and test them on real people. When you have done that, you probably did not succeed on the first attempt. You have to go back to the drawing board and redo. Then you test again. In this area, we collaborate with a number of companies that are better at it than us. Remember that an idea is sacred and must not be killed by anything but technology that does not work, people do not want it or it is not possible to make money.

Conducting an idea generation event or a customer journey analysis is energizing and fun, but without following it up or kill ideas for the wrong reasons, the culture of innovation is damaged! We recognize the phases a company goes through to become more innovative. Make sure you always become a little bit better. Subscribe to our coaching program and be reminded by us, learn new insights all the time or why not create an annual circular process and let innovation always go on.